While much has been said about the viability of new domain extensions, this new movement helps support one of the most important tools in your marketing arsenal – branding.
Companies spend billions annually on building brands, with an ever-widening array of digital and social media channels. However, one of the most important pieces of branding real estate on the Internet will always be your domain name.
By enhancing your brand in the “right of the dot” world, it is possible to push brand loyalty into an even higher domain (pun intended). For example, this recent TechCrunch article by Alan Dunn of NameCorp highlights how Lady Gaga (bornthisway.foundation), Oprah (wherearetheynow.buzz) and Slack (slack.help) have successfully adopted new domains.
With regards to .earth, any organization that is involved with our planet has the perfect opportunity to further enhance your brand. It should be noted that this domain extension is ideal for both environmental organizations, as well as larger global corporations that are enhancing their Corporate Social Responsibility (CSR) efforts.
From NGOs to geospatial providers to oil and gas producers, most companies and organizations are involved with our planet in some way, shape or form.
As such, now is the time to let your customers, constituents, donors, and even voters (yes, we are here for you Bernie Sanders), know that your brand is grounded in the environment and our planet.
We all know that branding matters. Thankfully, you can now extend the value of your brand into the hearts and minds of your key audiences by securing a .earth domain extension.
Please visit one of these registrars to secure your new .earth domain.