New Top Level Domains Like .earth Build Better Brands

While much has been said about the viability of new domain extensions, this new movement helps support one of the most important tools in your marketing arsenal – branding. Companies spend billions annually on building brands, with an ever-widening…

Weekly Earth News Round Up: March 28th

Humans Changing Earth’s Energy Flow; Questioning Earth’s Population; and Top Environmental Celebrities The topic of planet earth is always top-of-mind in the media. Whether it’s coverage about Earth Day 2016, new environmental legislation,…

Weekly Earth News Round Up: March 21st

UN Climate Change Agreement; Solar Panels on the Moon; and a Car-Free NYC on Earth Day The topic of planet earth is always top-of-mind in the media. Whether it’s coverage about Earth Day 2016, new environmental legislation, or the latest…

It’s Time to Officially Brand Earth

Our planet is at a tipping point where environmental activism needs to move into the next phase – where global awareness is ubiquitous with all people and nations. One of the core challenges is that the way we live, work and consume products…

I Am The Earth: New Frontier on Global Thinking

Thanks to advances in technology, businesses and consumers realize that the world is getting smaller. Despite cultural and political differences between nations, the most progressive people and organizations understand that every human being…

Why the .earth Top Level Domain Matters

Whether it's a political issue or not, climate change is having a tremendous impact on the way we live. Throughout this transformation, we need to ensure a stable quality of life for ourselves, and future generations all over the world. Recently,…

Earth Day 2016 Theme: Trees for Earth

In 1969 at a UNESCO Conference in San Francisco, peace activist John McConnell proposed a day to honor the Earth and the concept of peace. Coinciding with the first day of spring in the northern hemisphere, his vision came true when the first…