Today branding is “the new black,” especially when it comes to companies and organizations seeking to establish their offerings in the hearts and minds of green-focused consumers.
Creating an eco-friendly brand that resonates through an ever-expanding array of communications channels is no small task. This is where branding agencies that focus in the environmental arena come into play. The most cutting-edge firms are helping large and small organizations – from many industry verticals – to establish their brands in new and innovative ways.
As such, the Voices.Earth blog has a definitive list of the top 10 green branding firms below.
Billed as a “Healthy Lifestyle Agency,” ADinfinitum is a NYC-based PR and branding firm that offers a Brandstorming® process, which helps develop a “brandscape” for clients. The firm believes in working with brands that really make a difference by providing healthy and sustainable lifestyle options. Learn more about ADinfinitum here.
#9: Crosby Marketing
Supporting major campaigns like the EPA ENERGY STAR program, Crosby Marketing continuously aims to help its clients positively impact people’s lives, and “contributes to the greater good.” To learn more about Crosby Marketing, click here.
#8: The Fresh Ideas Group (FIG)
With more than 20 years of serving sustainable brands, the FIG has been a pioneer in helping companies like Whole Foods, the Conscious Alliance, Santa Cruz Organics and other enhance their brands through creative concepts and storytelling. Learn more about FIG here.
Founded in 2007, a5 develops green-focused campaigns that focus on community sustainability. Many of the firm’s clients include communities, major non-profits, healthcare organizations and corporations. Be sure to check out this video interview with John Harris, Principal with a5, with Environmental Leader Magazine. To learn more about the firm, please click here.
Founded in 1966, Cerrell has been working on public advocacy campaigns that support regulatory and legislative mandates for clean air, water and habitat. From coalition building to community outreach, this agency has a thriving Energy & Environment Practice, especially in the state of California. Click here to learn more about Cerrell.
#5: Ogilvy Earth
As the eco arm of advertising agency Ogilvy & Mather, OgilvyEarth has developed a branding methodology grounded in research that has helped companies and organizations like Qantas, DuPont and the Environmental Defense Fund (EDF) to establish and enhance sustainability branding efforts. Learn more about Ogilvy Earth here.
Since 1997, EnviroMedia has produced award-winning campaigns that promote quality of life by improving the environment, public health, and public safety. With a wide range of government and corporate clients, this firm is known for highly creative campaigns that help green campaigns to fully resonate. Learn more about EnviroMedia here.
#3: J. Ottman Consulting
As the author of “The New Rules of Green Marketing,” Jacquelyn Ottman is a true thought-leader when it comes to eco-branding. Her firm, J. Ottman Consulting, continues to push the boundaries for large and small brands. Since 1989, she has advised companies like Kraft, Toyota and Nike on how to market environmentally sound products to consumers. Learn more about J. Ottman Consulting here.
#2: Caplan Communications
Although this firm falls more into the PR and Public Affairs arenas, Caplan Communications due to its highly notable client base in the green arena. Since 2004, the firm has serviced clients such as the Alaska Wilderness League, American Rivers, Defenders of Wildlife, Earthjustice, Environmental Defense Fund, Friends of the Earth, Greenpeace USA, Human Rights Campaign, National Parks Conservation Association, National Wildlife Federation, Natural Resources Defense Council, Sierra Club – to just name a few. Lean more about Caplan Communications here.
As a global powerhouse in the branding arena, Interbrand operates in 22 different countries, and specializes in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design and naming. The firm is also well known for publishing its “Best Green Brands” report, and has supported some of the biggest green organizations. Learn more about Interbrand here.
Did we miss any other green branding firms that should have been on the list? We welcome all thoughts, comments, and insights.
In addition, to learn more about how the new .earth top-level domain can help any organization enhance their green branding, click here. Finally, please visit one of these registrars to secure your own new .earth domain.