Why the .earth Top Level Domain Matters
Whether it’s a political issue or not, climate change is having a tremendous impact on the way we live. Throughout this transformation, we need to ensure a stable quality of life for ourselves, and future generations all over the world.
Recently, a large group of climate scientists published an article in Nature Climate Change, arguing that we are mistaken if we think global warming is only a matter of the next 100 years or so — in fact, they say, we are locking in changes that will play out over as many as 10,000 years.
“The next few decades offer a brief window of opportunity to minimize large-scale and potentially catastrophic climate change that will extend longer than the entire history of human civilization thus far,” wrote the 22 climate researchers, led by Peter Clark, from Oregon State University, in the article.
From urbanization to natural disasters to global conflict over resources, we face very significant challenges in transforming global change into action, which ultimately requires information.
The new .earth top level domain (TLD) can help Earth- and environmental-related messages to stand out in Internet search results and build trust through a community by creating quality content. This effort could ultimately result in the action required to ensure a stable future.
Of course, this type of global environmental change requires everyone’s participation.
From large global corporations to advocacy groups to NGOs and world leaders, virtually any organization can benefit from a unified TLD (i.e., .earth) as a branding tool to collectively come together for the future of the planet.
Here are some more proof points as to why the .earth TLD matters – now more than ever:
- The .earth TLD is designed to be a platform that enables global citizens to share their voices for the betterment of society and enrichment of life on Earth.
- The .earth domain enhances the overall online brand strength for any organization that is earth or environment-related – from green business to advocacy green to providers of earth observation software.
- The .earth domain reinforces the passion that many organizations and individuals have for environmental causes and beyond.
- Thanks to .earth, it’s possible for everyone to further support green efforts, and have more credibility in the marketplace – this includes industrial verticals such as energy, oil and gas, utilities, as well as chemicals and plastics.