With so much information at their fingertips, today’s consumers are smarter than ever before, and know exactly when a brand is only just trying to sell to them. As such, an inauthentic brand can hurt any organization in the marketplace.

With more companies embracing honesty in their marketing, WakeMedia.Earth is on the forefront of this trend by offering clients Authenticity Branding, which involves truly understanding a company, and communicating their brand in the most direct and honest way.

As the owners of a boutique branding firm, Ryan and his team of family members found that the branding behind the .Earth domain truly reinforces what WakeMedia.Earth is trying to achieve with their own company.

“When doing our research, we saw that the .Earth domain name offers a memorable global domain extension that unites the planet, and creates a safe place on the Internet,” said Collins. “This is exactly what we want to do. We want to create unity and be a company that offers a safe place to work with, and be a positive light in the industry. A .Earth domain quickly communicates all of that before even getting to know us as a company – it carries a lot of weight behind it.”

Following are other highlights from this podcast interview:

  • About Wake Media’s focus and its history. (.41)
  • About Wake Media services and the concept of Authenticity Branding. (2.48)
  • Discussion of a couple of Wake Media’s projects. (5.42)
  • Why Wake Media chose to use a .Earth domain name. (8.37)
  • What the future holds for Wake Media. (10.32)

To learn more about Wake Media, please click here. And, if you are looking for more ways to brand your organization as a unifier and a safe place on the Internet, please consider using a .Earth domain name by clicking here.

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