With major music festivals like Coachella generating more than 100 tons of solid waste each day of the concert, there is a growing need for major events like these to embrace more sustainable practices. This is especially true since music festivals keep rising in popularity with approximately 800 music festivals happening each year in the U.S.
Thankfully, emerging companies like WasteFree.Earth can help festival producers to minimize the environmental impact of their events. To do this, the company implements innovative and strategic programs through the integration of triple bottom line sustainability, educational outreach, carbon footprint analysis, and waste reduction and diversion.
Marina got her start supporting the Friendly Gathering, an annual music festival in Vermont. From this first client engagement, she has expanded her business to focus on sustainable buying practices, vendor compliance, workshops and seminars, carbon tracking and much more.
She also found that using a .Earth domain name fit perfectly into her brand.
“My company is called Waste-Free Earth, so the .Earth domain works with our brand, especially since ‘wastefreeearth.com’ would have been too long,” said Marina. “I also love having .Earth emails which provides a nice reminder that that we are here for Mother Earth, and want to bring people together to help our planet.”
Here are other highlights from this podcast interview:
- More about Marina’s background and how/why she founded the company. (:54)
- Insights into Waste Free Earth’s comprehensive offerings. (2:42)
- Other events that Waste Free Earth supports, and new partnerships. (5:38)
- How Marina brings in new clients solely through word-of-mouth. (7:19)
- Why Marina chose to use a .Earth domain. (8:40)
- What the future holds for Waste Free Earth. (9:52)