Breaking the Internet “Right of the Dot” Myths


One of the largest expansions of the Internet is happening as we speak – where many brands, companies, governments and individuals are securing domain names that expand beyond the traditional “dot com” or “dot net.”

There is a world of options for “right of the dot” domain names for both brand names (think .Apple, .Microsoft or .Nike) and generic versions (think .Earth, .Bible or .Pizza) for any person or organization looking for a domain extension.

However, with any major change like this, comes resistance. Imagine the opposition that Christopher Columbus felt when he first set sail for the New World. The “right of the dot” movement may not be feeling that level of resistance, but the pushback is real due to several myths, which we aim to dispel below.

Myth #1 – They Are Not Necessary: A common misconception is that many people believe that branded and generic top-level domains are not necessary. But the reality is that most short and memorable .com names have already been taken. As such, these new domain extensions allow you to secure the name you want – with even more personalized branding “right in the browser.”

Myth #2 – They Are Confusing: While change is difficult, there really is no confusion when it comes to having a new top-level domain. Many companies and organizations find that branded and generic domains help strengthen their brands, and are easier to remember and share.

Myth #3 – They Will Hurt Search Engine Optimization (SEO): This is not true. Google has gone on the record to say that they do not give preferential treatment to certain domain extensions.

Myth #4 – They Are Not Safe: As we have seen with Google’s parent company Alphabet, if a massive Internet leader can take on a .xyz domain extension, then it’s safe to assume that new top level domains are not dangerous. Ironically, there is now a .safety domain extension.

Are there any other myths that you would like to see dispelled about the new Internet expansion? Please leave us a comment below. In addition, to learn more about the .earth domain extension, click here.


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