The advertising industry’s production and post-production processes generate enormous waste and carbon emissions, with cross-country flights producing up to 4 tons of carbon per passenger and average shoot days emitting 2 tons of carbon.
Additionally, advertising productions send thousands of tons of waste to landfills every year, exacerbating the global climate crisis.
Answering the call to help decrease this waste is .earth tribe member, Ecofixr.Earth, a woman-owned sustainability-focused production service based in Chicago.
Certified by AdGreen Sustainable Productions, Ecofixr.Earth is at the forefront of providing eco-friendly solutions for advertising and video production. Their services include carbon footprint analysis and waste reduction strategies, helping to set a new standard for sustainability in the media industry.
By combining cutting-edge technology with a commitment to eco-friendly practices, they are driving impactful changes in production processes across the country.
In addition, their work aligns with broader industry movements like GreenTheBid.Earth, also a .earth tribe member advocating for zero-waste and sustainable practices in advertising.
This organization provides a collective platform for professionals to adopt and advance these principles industry-wide. For more insights on how Green The Bid is driving sustainability in the advertising industry, check out the podcast episode we recorded with them in 2021.
Fortunately, organizations like Ecofixr and Green The Bid are making sustainability a shared responsibility. The future of advertising is zero waste, and it’s happening now.
Does your organization advocate for or use zero waste in advertising? The .earth web domain is ideal for enhancing your brands and communicating your mission of creating a safer planet through platforms for social and environmental activism.
To learn more about the .earth domain, visit Voices.Earth. In addition, many organizations and individuals are sharing their voices about the benefits of a .earth domain in our Voices.Earth podcast series.
