The loud voices of climate change denial often dominate public conversations, leaving many people to assume that skepticism is widespread. But new research shows that’s simply not the case. In fact, far fewer people doubt climate change than most of us believe.
This perception gap really matters. When we overestimate the number of skeptics, it can discourage climate advocates, stall policy momentum, and give the false impression that denial is a mainstream position. In reality, most people already understand that climate change is real, human-driven, and dangerous, and they want solutions.
The challenge is that misinformation campaigns and a small but vocal minority have successfully skewed our sense of public opinion. By inflating the visibility of denial, they delay action at a time when urgency is critical. Recognizing the true level of consensus can empower communities, policymakers, and businesses to move forward with greater confidence.
Fortunately, many .earth domain users are challenging disinformation, sharing personal stories of change, and promoting dialogue that helps people see through the noise:
- Atmos.Earth: Shares a powerful first-person story of someone who once believed climate change was a lie, and what changed their mind. Learn more here.
- Redwood.Earth: Provides actionable insights into dismantling disinformation, helping organizations and individuals counter false narratives. Learn more here.
- BlackHills.Earth: Explores how thoughtful conversations and cultural evolution can shift perspectives and build resilience in the face of denial. Learn more here.
Is your organization helping to cut through disinformation and highlight the real consensus on climate action? The .earth domain is the perfect home for amplifying your voice, building trust, and inspiring action.
To learn more about the .earth domain, visit Voices.Earth. In addition, many organizations and individuals are sharing their voices about the benefits of a .earth domain in our Voices.Earth podcast series.
