Earth Day 2020 Goes Digital: How a .Earth Domain Will Help
With the COVID-19 pandemic causing a tidal wave of event cancellations around the globe, it is also negatively impacting Earth Day 2020 events and programs.
Earlier this week, the Earth Day Network announced that the 50th anniversary Earth Day event on the National Mall, originally scheduled for April 25, 2020, has been cancelled.
As a result, and in an effort to still mobilize millions behind Earth Day 2020, the organization is launching a global digital mobilization to address the most urgent threats to people and the planet.
According to this recent Forbes article, this new digital-first strategy will leverage the most innovative digital media platforms – including a smartphone app as part of the Earth Challenge 2020 citizen science initiative.
The Earth Day Network will also provide live coverage of the global digital mobilizations from its social media accounts (@earthdaynetwork). Other digital events will include virtual protests, social media campaigns, and online teach-ins.
The organization works with more than 22,000 partners in 192 countries around the globe, which means that this new digital strategy will be a massive undertaking.
How a .Earth Domain Will Help
Whether it’s for localized digital events or for a larger global effort, a .Earth domain name for any landing page, micro-site or website can enhance brand awareness and drive more online participation.
This special domain is all about uniting and establishing cooperative relationships between individuals and organizations that wish to show their support for making Earth a better place – and ties perfectly into the digital mission behind Earth Day 2020.
With the resilience of humanity being a driving force to get us all through the COVID-19 pandemic, this too shall pass. Though in the meantime, we are all adjusting to this new reality, and thankfully there are digital marketing tools to help Earth Day 2020 be a resounding success.
Click here to secure your own .Earth domain name.