While the global business community has made strides in hitting net-zero targets, there is much more to be done from a strategic perspective.
According to a recent Harvard Business Review article, companies need to develop Climate Advocacy Strategies that “advocate for policies, regulations, and laws to achieve economy-wide systemic change at the pace and scale required to achieve climate targets.”
These strategies should be based on authenticity, actionable and attainable goals, employee engagement, and activism. It is also important for companies to “place people, justice, and human rights at the center of climate action,” as highlighted in the article.
Another vital component of developing a Climate Advocacy Strategy is to promote your branding, marketing, and communications efforts around how your company aims to ensure the future health of our planet.
This is where the .earth web domain can come into play. This specialized domain can be used for micro-sites and landing pages around communicating any company’s Climate Advocacy Strategy.
More importantly, it signals to the global community that you are part of the .earth web domain tribe. The domain also conveys a higher level of trust to your customers, partners, and constituents when they are seeking out information about your new Climate Advocacy Strategies.
Next month, we will be launching our annual .earth web domain Earth Day pricing promotion around the theme of “Invest in Our Planet.” This promotion presents an ideal opportunity for you to cost-effectively build a truly sustainable company brand online.
Stay tuned for more information around our 2023 Earth Day promotion. In the meantime, to learn more about the .earth domain, visit Voices.Earth.
In addition, many organizations and individuals are sharing their voices about the benefits of a .earth domain in our Voices.Earth podcast series.