Is the Fashion Industry Embracing Sustainability?


Reminder of our popular top 10 niche eco-fashion brands Voices.Earth blog post

A 2017 report from Quantis and Climate Works found that production of apparel and shoes together are responsible for 3.9 billion tons of CO2, which equates to 8 percent of global carbon equivalent emissions.

In 2020, Princeton University also found that the fashion industry is currently responsible for more annual carbon emissions than all international flights and maritime shipping combined.

With these sobering statistics in mind, the fashion industry is starting to embrace sustainability as a way to both minimize carbon emissions while also enhancing overall circular production. Some brands are even starting to use production methods that recycle old jeans and T-shirts.

Gucci is also launching a hub in Tuscany that will maximize the use of recycled materials in an effort to transform its entire business model towards being more sustainable.

While the more mainstream fashion industry is starting to “go green,” there’s long been a number of more niche, eco-friendly fashion brands that have always been focused on the health of our planet.

In 2020, we published a blog post that highlighted the “top 10 niche eco-fashion brands changing the fashion world,” and it’s one of our most popular blog posts to date. These brands are leading the way in green fashion, and can serve as a blueprint for mainstream brands when it comes to embracing this new future.

Speaking of the future, we will be launching our Earth Day 2023 .earth web domain promotion next month under the theme of “Invest in Our Planet.”

This promotion presents an ideal opportunity for all fashion players focused on sustainability to secure their own .earth web domain for micro-sites and landing pages that promote their new green efforts.

Don’t miss out on the opportunity to secure a web domain that communicates how the future of our planet is vital to your fashion brand!

To learn more about the .earth domain, visit Voices.Earth. In addition, many organizations and individuals are sharing their voices about the benefits of a .earth domain in our Voices.Earth podcast series.



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