With deforestation on the rise throughout the globe, we need to rethink how human beings impact these areas, and attract investment into ways to restore our precious bio-diverse forests.
To meet this need, FairVentures.Earth has developed a new model of sustainability that aims to bring back two billion hectares of degraded land back into economic use for local populations and improve biodiversity and CO2 sequestration capacity.
The organization is building sustainable supply chains in timber and selected cash crops, transferring knowledge to the local community, introducing sustainable processes and providing monitoring with drone and cloud-based technology. This involves cooperating with the local permit holders, and providing required capital, management expertise, as well as access to markets.
The organization chose .Earth because a friend of Robert Bürmann, CEO of FairVentures.Earth, runs SYSTEMIC.Earth, and he recognized that the domain showcases how brands can go beyond just focusing on making money.
“.Earth expresses that we care about much more than profits,” said Robert. “Our objectives are much wider, which are ‘people,’ ‘planet,’ and ‘profits.’ “The .Earth domain really represents these ideals very well. I also think .Earth is a great initiative, and offers the right kind of spirit we need for a more sustainable future.”
Following are highlights from our interview:
- A high-level overview of FairVentures.Earth (:54)
- How the deforestation challenges in Borneo helped launch the organization. (3:18)
- How the Earth model works. (5:25)
- The return-on-investment for investors that this model offers. (7:44)
- Why they chose to use a .Earth domain name. (8:40)
- What the future holds for FairVentures.Earth. (9:34)