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For many people, it is challenging to find ethical and sustainable businesses – both locally and globally – that align with their overall philosophies of making the world a better place. Conversely, sustainable businesses are always looking for additional avenues for gaining new and loyal customers.

This is where OYOO comes into play. This online network and mobile app connects consumers with planet friendly businesses with the vision of breaking people out of the normal patterns of using mass produced products, services and foods.

OYOO means ‘one’ in an Australian Aboriginal language, and reinforces how are all connected on one planet – and how this connection is needed to ensure a safer future for all.

With this branding in mind, Krissie found that the .Earth domain really helps to elevate this message.

“When I saw .Earth, I thought ‘wow’ this makes total sense,” said Krissie. “OYOO is about one planet, one place to find information, one place to connect with likeminded people. I also truly believe we need to re-think countries and borders, and look at ourselves as one human family.”

Following are highlights from our interview:

  • More about OYOO and the services it offers. (:45)
  • How the platform benefits both consumers and businesses. (4:54)
  • Why more and more people are seeking sustainable alternatives. (9:02)
  • Why Krissie chose to use a .Earth domain, and how it fits into their brand vision. (13:00)
  • What the future holds for OYOO. (14:44)

To learn more about OYOO.Earth, please click here.  In addition, if you are launching a network that connects people to more sustainable lifestyle options, and would like to launch your website using a .Earth domain name, please click here.

 

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