Each year, an estimated 500 billion to 1 trillion plastic bags are consumed worldwide. Plastic bags have even been found floating north of the Arctic Circle near Spitzbergen, and as far south as the Falkland Islands.
While there has been legislation aimed at banning single-use plastic bags, it’s not been enough to address this environmental issue. For example, supermarkets put an estimated 903,000 tons of plastic packaging onto the market in 2018, an increase of 17,000 tons in 2017.
Thankfully, TheKeeper.Earth is helping to address this challenge with its full line of practical, elegant and durable sustainable shopping and storage bags. The company uses 100 percent GOTS certified organic cotton, organic plant dying and printing and 100 percent organic cotton paper for their packaging. The end result is a completely chemical-free, reusable bag that is safe for transporting produce and other foods.
The .Earth domain came to Hugh through a moment inspired by the book “The Surrender Experiment,” which is all about surrendering to the moment, and letting life happen.
“I found the domain by pure chance,” said Hugh. “.com, .net and .au domains were unavailable, and when we came upon .Earth, I thought ‘my goodness, we have to have it’… it’s a perfect marriage.”
Following are highlights from this interview:
- More about Hugh’s background as an entrepreneur. (1:22)
- Insights into the inspiration behind TheKeeper.Earth. (15:12)
- More about the full line of sustainable bags, and their consumer benefits. (17:37)
- How the TheKeeper.Earth works with its manufacturing partner. (22:44)
- Insights into the traction that TheKeeper.Earth has achieved to date. (28:24)
- Why they chose to use a .Earth domain. (26:57)
- What the future holds for TheKeeper.Earth. (31:10)