Big Tech Leads in Buying Clean Energy


Historically, large technology companies have been known to consume extremely large amounts of energy to process data, and run their operations.

According to the Financial Times, the combined power usage of Amazon, Google, Microsoft, Facebook and Apple is more than 45 terawatt-hours a year. New Zealand uses around this much energy annually. In addition, the rise of artificial intelligence and machine learning will also drive up overall compute power and energy usage.

The good news is that big tech is fully pivoting to clean energy.

According to a new report from the American Clean Power Association, the technology sector leads in clean power purchases with Amazon, Meta and Google emerging as the top three clean power buyers.

The report also found that overall corporations purchased nearly 20 gigawatts of clean energy in 2022, which is more than 4 GW higher than any previous year. This report comes on the heels of International Energy Agency (IEA) study, which points to clean energy ushering in a “new industrial age.”

This year’s Earth Day theme is once again “Invest in Our Planet,” which reinforces the need for business and economic forces to be fully aligned with the health of the environment.

As highlighted in our round up of 2023 climate change predictions, CEOs will start to understand that addressing climate change will give their businesses the opportunity to differentiate and truly transform themselves this year.

Perhaps business and technology leaders are starting to see the light when it comes to saving our planet?

We certainly hope so, and our upcoming 2023 Earth Day promotion will be all about how businesses can use the .earth web domain to showcase how they are addressing today’s climate change challenges.

Stay tuned for more information about our 2023 Earth Day promotion.

In the meantime, to learn more about the .earth domain, visit Voices.Earth. In addition, many organizations and individuals are sharing their voices about the benefits of a .earth domain in our Voices.Earth podcast series.



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