Puro.Earth Creates First Carbon Removal Marketplace for Businesses


The global average atmospheric carbon dioxide in 2019 was 409.8 parts per million – making today’s carbon dioxide levels higher than at any point in the past 800,000 years.

Clearly more needs to be done to reduce our carbon footprint before our planet suffers far worse consequences than we see today. And while carbon net-negative technologies that capture and store CO2 have been in existence for some time, carbon removal efforts for businesses have been missing – until Puro.Earth was created.

Puro.Earth is the world’s first marketplace for carbon removal. The organization helps companies around the world to reverse climate change by removing their carbon emissions from the atmosphere, as well as producing carbon-neutral products for its customers.

Puro.Earth chose a .Earth domain because it reinforces the company’s commitment to helping the planet.

“We chose .Earth because of how powerful the domain is,” said Elba Horta, Business Development and Content Marketing Manager, Puro.Earth. “We are doing something for the planet and .Earth was a perfect fit. Also, Puro means a little river, which symbolizes new revenue streams for our clients that support the planet. So using the .Earth domain just felt very appropriate.”

Following are highlights from our interview:

  • High-level overview Puro, the company’s mission, and how the idea came about. (:42)
  • How the Puro platform works, and how it is different from other carbon offsetting projects. (2:16)
  • Why Puro chose to use a .Earth domain. (8:24)
  • What the future holds for Puro. (10:40 )

To learn more about Puro.Earth, please click here. In addition, if you are creating a company aiming to help reverse climate change and would like to use a .Earth domain name, please click here.


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