There’s been a dramatic increase in people’s desire to read, share and interact with images and stories about our natural world online. Reaching an audience of 10 million people per month – with more than 600,000 “likes” on Facebook – Roaring.Earth is blazing a trail when it comes to providing a media platform that allows everyone to celebrate their inner wildlife enthusiast.
Roaring.Earth is also one of the early media outlet adopters of the .Earth domain, which helps support the organization’s overall holistic brand experience to be all things special about our planet.
“When we found out that we could get Roaring.Earth as a domain name, we were very inspired,” said Renner. “As a branding exercise, there’s a lot we can do and build around this domain name. The Earth is our domain overall, and it goes well beyond a .com domain name, and we are really excited about leveraging it.”
Renner also discussed how his team worked to make sure that Roaring.Earth and other .Earth domains are now recognized and monitored by comScore – ultimately allowing the media site to enhance monetization with advertisers and partners.
Here are some other key highlights from this interview:
- A high-level overview about the history, mission and success of Roaring.Earth. (:22)
- Why there’s now expanded interest for online content about our natural world. (2:52)
- Why Renner and his team chose a .Earth domain name. (5:10)
- What the future holds for Roaring.Earth. (8:26).
To learn more about Roaring.Earth, please click here. If you also own or manage an online media outlet that showcases wildlife and environmental content, please click here to secure your very own .Earth domain name.
